We will never, ever hand your personal information on to a third party.
Your data is strictly for internal use and that is the way we like to keep it.
All the data that is collected is stored on secure server.
If you are lucky enough to win a competition then we will email you to ask to publish your name for use on our site, emails and across our social media platforms (Twitter & Facebook)
We may from time to time contact you to help improve our site and your experience.
burp! boutique and cookies
Cookies are yummy, scrumptious biscuits that we really like here at burp! towers.
They are also small pieces of data that websites send to your browser in order to make web browsing easier
and quicker for you.
At burp! boutique we have always used cookies to make our site work as efficiently as possible for our customers.
We also use them to get an idea of how many visits our site is attracting - which, for an online business, is valuable
information we use to make improvements to the inner workings of our site.
It's always good to understand who knows what about you and what they are doing with this information.
what we do with them and why.
What is a cookie?
Like we said, cookies are small pieces of data that websites store in your browser in order to remember your personal
settings – eg: stuff like whether you are logged in, or which items you just added to your shopping basket. They're mostly
used to speed up your browsing experience. Without them, you would probably get really bored of filling in the same
information repeatedly or waiting for a page to reload.
how many times they've visited, what pages they looked at and how long they spent browsing. Again, helpful for us in
terms of the usability of our website and our navigation design etc.
Cookies are anonymous.
They use a randomly generated number to identify themselves and contain no information that could personally identify you.
Which cookies do burp! boutique use?
This is a list of the cookies that may be stored on your browser when visiting our website:
The Frontend Cookie
This cookie stores all the information about your current and previous visits, whether you are logged in or browsing the
site as a guest, and also the contents of your shopping cart.
The Stid and Uset Cookies
These cookies are only set when you are browsing a product page. They provide us with statistics on the usage of
the "Share This" functionality (via Facebook, Twitter or E-mail). They help us gauge a product’s popularity, aswell as
ensure we don't share products with you which you aren't interested in.
The Paypal Cookie
These are only set on the checkout page. Their purpose is to help the process of Paypal payments.
The Utma Cookie
Who comes up with theses names!? This cookie is what’s called a 'persistent' cookie, as in, it never expires
(technically, it does expire… in the year 2038… but for the sake of explanation, let’s pretend it doesn't).
This cookie keeps track of the number of times a visitor has been to the site, when their first visit was and when
their last visit occurred. Google Analytics uses the information from this cookie to calculate things like dates and
visit-to-purchase percentages. With this information, we can make really boring graphs.
The Utmb and Utmc Cookies
The Utmb and Utmc cookies are brothers, working together to calculate how long a visit takes. Utmb takes a
timestamp of the exact moment in time when a visitor enters the site, while Utmc takes one of the exact moment
in time when that visitor leaves the site. Utmb expires at the end of the session. Utmc waits 30 minutes, then expires.
Utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another
pageview to happen, if it doesn’t, it expires and goes to cookie heaven.
The Utmz Cookie
Mr. Utmz keeps track of where you came from, which search engine you used, which link you clicked on, which
keywords you used and where in the world you were when you accessed our website. It expires in 15,768,000 seconds
(or 6 months). This cookie is how Google Analytics knows to whom and to what webpage / banner / keyword etc to give
the credit to for a 'conversion' or an e-commerce transaction. This cookie helps us get the most out of our little marketing budget.
We hope that explains things clearly. For more information about cookies and how you can control the way they're
used on your browser, have a look at the Wikipedia article on cookies or at the Government cookie guide.
Phew, that's it! We might just go eat a cookie now.