People that know me and those of you have followed my business from the start will
know that I'm not an advocate for gender stereotyping. It drives me nuts that marketers
assume that girls want pink, princessy toys and boys want blue trucks. Toy shop aisles
make me feel physically sick. Why not have a choice? It wasn't so pink and blue in the 70's!
Some boys actually like dressing up in fairy costumes and some girls actually like playing
with cars and using play hammers. Get over the segregation! Yes we're different but to
automatically pigeon hole us from birth is ignorant and revolting. That said, my daughter
loves pink princesses, BUT she also plays with cars and trains and Star Wars figures and
lego AND NOT PINK LEGO.
So when a bunch of friends sent me the link to GoldieBlox (thanks guys, I'm glad you
share my ideals) my heart swelled, FINALLY something different for girls who are bored
with the whole predictable princess notion - construction toys for girls! These types of toys
have always been aimed at boys which is probably why girls never maintain an interest,
but that's where Debbie Sterling, the inventor and mechanical engineer herself comes in,
this lady is seriously cool!
Check out the ad, it's awesome.
We can't wait to buy GoldieBlox! We love the whole concept of reading along and building
something too. The toys are aimed at 4-9 year olds and unfortuantely only available in the US
at the moment BUT I will be finding out as soon as possible as to when they'll be landing on